Comparing AI Costs to Company Needs across S&P 500 Companies

In order to better assess the role of AI in driving market concentration, we analyze statements from 500 companies about four relevant topics: AI, Research and Development, Compute Infrastructure, and Software. We use a model to extract relevant statements between 2022 and early 2025, and outline relevant trends.

Dataset Description

  • We use data from companies' earning calls and SEC 10-K filings. Quarterly earning calls are an opportunity for companies to present their strategy and competitive assets, which is a good place to find information about a company's current priorities and the investments that they consider to be the most meaningful or promising. 10-K statements are required and audited yearly filings with the SEC that follow a pre-defined format, and are a mix of tabular and narrative data. They typically become available in June or July of the following year, so the latest Fiscal Year available was 2024 at the time of writing.
  • Using a Qwen3 model1, we extract statements that relate to the topics of interest (full prompt in the appendix). We extract a total of 19,276 from earnings calls between Q1 2022 and Q1 2025, and 14,880 from 10K statements for FY 2022, 2023, and 2024 - note that the fiscal year ends in October

Rising Importance of AI across Industries

Show data-supported trends for the sharp rise in AI interests

Note

Placeholder for Table: Evolution of topic prevalence in 10K statements

2022 2023 2024
R&D 1184 1108 1072
Compute 950 1032 934
Software 2029 1793 1651
AI 508 1088 1531
Note

Placeholder for Table: Evolution of topic prevalence in earning call statements

2022q1 2022q2 2022q3 2022q4 2023q1 2023q2 2023q3 2023q4 2024q1 2024q2 2024q3 2024q4 2025q1
R&D 205 290 269 326 212 287 255 271 211 255 282 284 182
Compute 186 230 226 222 169 168 170 196 216 306 298 337 251
Software 609 710 684 698 525 585 585 606 487 541 551 518 384
AI 149 190 203 237 266 486 491 561 467 636 589 720 494

Reported Investments Amounts and Types

Find supporting figures for amounts invested in R&D in general and AI in particular. Compare to (comparatively low) costs of training models we know about.

Partnerships, Purchases, and Development

Compare how companies discuss investment in AI vs. generic software.

Footnotes

  1. Qwen/Qwen3-30B-A3B-Thinking-2507